Community Health Promotion and Behaviour Change Training Course

Participants can gather and prioritise community evidence using participatory assessment and transparent decision criteria.

• Community diagnosis combines epidemiological data, service records and local knowledge
• Participatory rural appraisal techniques: transect walks, mapping, ranking and seasonal calendars
• Key informant interviews structured with neutral probes and purposeful sampling
• Focus group guides examine beliefs, norms, barriers and trusted sources
• Problem trees separate root causes, contributing factors and visible consequences
• Priority-setting matrices score magnitude, severity, feasibility, equity and community concern
• Asset mapping identifies existing groups, venues, skills and informal support

Participants can define target behaviours and identify the determinants affecting different audience segments.

• COM-B analysis identifies capability, opportunity and motivation gaps
• Behavioural specification defines actor, action, context, frequency and duration
• Behavioural determinants distinguish knowledge deficits from norms, access and confidence
• Barrier analysis tests perceived consequences, cues, social approval and self-efficacy
• Audience segmentation groups populations by behaviour, determinants and service access
• Personas translate evidence into representative audience needs and decision contexts

Participants can select theories, intervention functions and behaviour change techniques suited to diagnosed barriers.

• Theory of Planned Behaviour links attitudes, norms and perceived control
• Health Belief Model assesses susceptibility, severity, benefits, barriers and cues
• Social Cognitive Theory addresses modelling, reinforcement and self-efficacy
• Behaviour Change Technique Taxonomy v1 selects active intervention ingredients
• Logic models connect inputs, activities, outputs, outcomes and assumptions
• Intervention functions match diagnosed barriers to persuasion, enablement and environmental restructuring

Participants can involve communities in intervention design while managing inclusion, feedback and safeguarding requirements.

• Co-design sessions establish shared priorities with community members and frontline workers
• Human-centred design interviews uncover journeys, pain points and decision moments
• Message concepts undergo rapid testing for comprehension, relevance and unintended effects
• Accessible materials use plain language, local languages and inclusive visual design
• Community advisory groups define participation rules, feedback routes and safeguarding boundaries
• Rumour tracking identifies misinformation themes, sources and response requirements

Participants can develop communication objectives, message architecture and channel plans for defined health behaviours.

• Communication objectives specify audiences, desired actions, timing and measurable responses
• Message maps align key messages, supporting facts and credible messengers
• Channel mix compares interpersonal counselling, radio, social media and community dialogue
• Risk communication applies WHO principles of transparency, empathy and uncertainty
• Social marketing applies product, price, place and promotion decisions
• Pretesting protocols assess comprehension, attractiveness, acceptability and behavioural intent

Participants can organise mobilisation activities that build local ownership and connect communities with appropriate services.

• Community mobilisation builds ownership through local leaders, groups and volunteers
• Stakeholder engagement plans assign influence, interests, commitments and communication frequency
• Facilitation techniques manage dominant voices, conflict and low-literacy participation
• Peer educator models define selection criteria, supervision and referral responsibilities
• Referral pathways connect promotion activities with prevention, treatment and protection services
• Safeguarding procedures address consent, confidentiality, disclosures and mandatory reporting

Participants can convert an intervention design into a practical delivery plan with responsibilities, resources and risk controls.

• SMART objectives define measurable behavioural, service and equity targets
• Work breakdown structures sequence activities, owners, dependencies and milestones
• RACI matrices clarify accountability for partners, outreach workers and clinical teams
• Microplanning allocates venues, materials, transport, staffing and contingency actions
• Implementation fidelity checks distinguish delivery failure from theory failure
• Risk registers address political, security, supply and community acceptance threats

Participants can develop proportionate monitoring and evaluation arrangements for behaviour change programmes.

• Results frameworks distinguish inputs, process, output, outcome and impact indicators
• Indicator reference sheets define numerators, denominators, sources, frequency and disaggregation
• Baseline and endline designs measure change without overstating attribution
• Routine monitoring dashboards track reach, quality, referrals and drop-off points
• Qualitative feedback explains implementation patterns behind quantitative results
• Data quality assessments test completeness, timeliness, consistency and verification
• Learning reviews convert findings into documented programme adaptations

Participants can apply ethical and equity safeguards while preparing an evidence-based action plan for their work.

• Ethical review considers autonomy, beneficence, justice and community risks
• Privacy protocols minimise personal data collection, access and retention
• Equity audits test whether interventions reach underserved and harmed populations
• Scale-up criteria assess effectiveness, cost, acceptability, feasibility and fidelity
• Adaptive management cycles use monitoring evidence to revise delivery decisions
• Individual application plans specify priority behaviour, partners, actions and measures