Digital Health Promotion Training Course

Participants can develop evidence-based audience profiles and research plans for digital interventions.

• Formative research questions test assumptions about needs, motivations and constraints
• Journey maps identify decision points, information gaps and drop-off risks
• Personas combine qualitative findings with demographic and behavioural evidence
• Message testing compares comprehension, relevance, credibility and emotional response
• Co-design protocols include participants without transferring professional decisions
• Community advisory groups establish consent, compensation and feedback arrangements

Participants can select and specify behaviour-change techniques for a defined health action.

• Behaviour Change Wheel links COM-B diagnoses to intervention functions
• BCT Taxonomy v1 selects techniques with observable delivery specifications
• SMART behavioural objectives define actor, action, context and frequency
• Implementation intentions convert intentions into cue-response action plans
• Self-monitoring features support tracking without creating punitive surveillance
• Message framing matches perceived benefits, risks and readiness stages

Participants can create a channel strategy connected to campaign objectives and service pathways.

• Channel strategy assigns roles to websites, SMS, apps and social media
• Owned, earned and paid media mapped against audience access patterns
• Content calendars sequence awareness, action, maintenance and referral messages
• Service pathways connect promotional content with verified care and support
• Budget assumptions separate production, media buying, moderation and evaluation costs
• Risk register records misinformation, exclusion, safeguarding and reputational threats

Participants can produce a governed content plan for accurate, usable health information.

• Plain-language writing applies readability checks and health literacy principles
• Message houses align core claims, evidence, calls-to-action and rebuttals
• Information architecture organises landing pages around user tasks and urgency
• Visual content briefs specify purpose, audience, format, accessibility and approvals
• Editorial workflows define drafting, clinical review, legal review and publishing
• Content provenance records sources, version history and review dates

Participants can set accessibility and inclusion requirements for digital health materials.

• WCAG 2.2 criteria guide text alternatives, contrast, keyboard and captions
• Accessible design addresses screen readers, low bandwidth and older devices
• Translation workflows distinguish language conversion from cultural adaptation
• Digital inclusion plans provide offline alternatives and assisted access routes
• Usability testing recruits people with disabilities and low digital confidence
• Accessibility acceptance criteria enter procurement briefs and content quality checks

Participants can select appropriate digital platforms and specify their operational requirements.

• Platform selection compares reach, functionality, governance, cost and data practices
• SMS programmes define opt-in, sender identification, frequency and STOP handling
• Mobile app requirements distinguish promotion features from regulated clinical functionality
• Social media community management sets response times, escalation and moderation rules
• Website analytics configuration defines events, conversions, consent and retention
• Vendor due diligence examines hosting, subcontractors, service levels and exit terms

Participants can establish proportionate controls for personal data and online safety risks.

• Data-flow maps trace collection, access, storage, sharing and deletion
• Data minimisation limits fields to stated promotion and evaluation purposes
• Consent notices explain voluntary participation, communications preferences and withdrawal
• Privacy impact assessments identify harms, mitigations, owners and residual risks
• Role-based access controls restrict audience data and reporting permissions
• Incident response procedures cover breaches, harmful content and account compromise

Participants can produce a governed work plan for a digital health promotion campaign.

• Campaign charters define objectives, audiences, scope, governance and success measures
• Theory of change links activities to assumptions and intermediate outcomes
• Work breakdown structures sequence research, design, approval, launch and monitoring
• RACI matrices assign accountable owners for content, data and escalation
• Milestone plans identify dependencies, decision gates and contingency actions
• Stakeholder maps plan engagement with clinicians, communities, communications and technology teams

Participants can define campaign indicators that support operational and health outcome decisions.

• Measurement frameworks separate reach, engagement, behaviour, service and equity indicators
• Indicator reference sheets define numerator, denominator, source, frequency and owner
• Baseline measures establish comparison points before campaign launch
• UTM conventions attribute web traffic to channels, messages and placements
• Dashboard specifications match decisions with timely, interpretable performance measures
• Disaggregated reporting detects differential reach and outcomes between population groups

Participants can design a feasible evaluation approach for digital health promotion activity.

• RE-AIM assesses reach, effectiveness, adoption, implementation and maintenance
• Evaluation questions distinguish contribution claims from causal attribution claims
• Pre-post designs document change where controlled studies remain impractical
• Sampling plans address recruitment, response bias, sample size and representation
• Survey instruments use validated items, cognitive testing and clear response scales
• Qualitative protocols capture user experience, unintended effects and implementation barriers

Participants can assess campaign data quality and convert findings into justified decisions.

• Data dictionaries standardise variable names, formats, permissible values and definitions
• Data quality checks identify missingness, duplicates, impossible values and outliers
• Funnel analysis locates abandonment between exposure, click, enrolment and action
• Segmented analysis compares outcomes by age, geography, language and deprivation
• Run charts distinguish normal variation from meaningful performance shifts
• Interpretation notes separate observed findings, plausible explanations and decisions

Participants can monitor online conversations and respond appropriately to health misinformation.

• Social listening protocols define keywords, platforms, sampling windows and escalation thresholds
• Misinformation triage assesses reach, harm, credibility and response urgency
• Prebunking messages address predictable myths before exposure spreads
• Correction strategies use factual alternatives, trusted sources and respectful tone
• Community guidelines define prohibited content, enforcement actions and appeal routes
• Crisis communications templates assign spokespersons, approvals, holding statements and updates

Participants can design ethical engagement approaches that support sustained health actions.

• Automated message sequences align reminders with behaviour milestones and consent
• Personalisation rules use minimal data and avoid sensitive inferences
• Push notification governance sets timing, frequency caps and opt-out routes
• Peer support models define facilitator roles, safeguarding and referral boundaries
• Gamification mechanics assess suitability, incentives, equity and unintended competition
• Retention analysis identifies disengagement patterns and appropriate re-engagement messages

Participants can prepare a controlled pilot and scale-up plan for a digital campaign.

• Pilot protocols test workflows, content, data capture and escalation arrangements
• Implementation checklists verify readiness across people, process, technology and partners
• Training plans prepare moderators, clinicians and service referral staff
• Standard operating procedures document monitoring, approvals, incidents and handovers
• Change control records requested amendments, impact assessment and authorisation
• Scale-up criteria assess capacity, fidelity, cost and equity effects

Participants can define partnership and supplier requirements for accountable delivery.

• Partnership agreements define shared objectives, roles, data responsibilities and dispute resolution
• Procurement specifications state user needs, accessibility, security and acceptance criteria
• Service-level agreements set availability, support response and reporting obligations
• Clinical governance arrangements establish evidence review and escalation authority
• Influencer partnerships require disclosure, brand safety and claims approval
• Referral partner directories confirm eligibility, capacity, contact details and update cycles

Participants can improve campaign performance through structured testing and documented decisions.

• Plan-do-study-act cycles test changes against explicit measures and predictions
• A/B testing plans define hypotheses, variants, audiences and stopping rules
• Fidelity monitoring compares delivered content with approved protocols
• Cost-consequence analysis presents resources alongside multiple outcome measures
• Equity audits examine differential access, engagement, benefit and burden
• Decision logs document evidence, trade-offs, approvals and subsequent results

Participants can build, review and present a complete digital health promotion campaign portfolio.

• Campaign portfolio integrates audience insight, behavioural design, channels and governance
• Logic model and measurement framework demonstrate coherent outcome pathways
• Accessible content sample meets plain-language, WCAG and clinical review criteria
• Privacy pack includes data-flow map, consent notice and risk controls
• Implementation plan specifies owners, milestones, budget assumptions and escalation routes
• Peer review applies agreed quality criteria before formal presentation
• Presentation defends recommendations using evidence, equity analysis and evaluation plans