Course overview
Sound decisions depend on evidence that is fit for purpose, correctly managed and analysed with methods that match the research question. Yet many teams collect survey, administrative or programme data without a clear design, produce unreliable measures, misuse statistical tests, or report p-values without explaining practical meaning. The result can be weak policy recommendations, flawed customer insight, unsupported investment cases and difficult-to-defend evaluation findings.
This course develops the full workflow from research question to statistical report using IBM SPSS Statistics. Participants frame researchable questions, select quantitative and mixed-methods designs, define variables, construct sampling plans, prepare codebooks and manage datasets. They use SPSS to clean, recode, merge, document and analyse data. Statistical coverage includes descriptive analysis, confidence intervals, hypothesis testing, correlation, linear and logistic regression, ANOVA, chi-square tests, non-parametric tests, reliability analysis and exploratory factor analysis. Reporting focuses on assumptions, effect sizes, confidence intervals, tables, charts and defensible conclusions.
Instruction combines short technical briefings, worked SPSS demonstrations, case-based analysis and guided application using realistic datasets from public services, banking, development programmes, human resources and customer research. Participants build analysis outputs from the first week, then extend them into a structured research analysis package. They leave with a completed research design, documented SPSS dataset, syntax file, analysis plan and concise findings presentation that can be adapted for workplace studies.
The course suits professionals who commission, conduct, supervise or interpret quantitative research and need to make sound methodological choices rather than rely on automated software output. It is particularly relevant to analysts, monitoring and evaluation staff, researchers, policy teams, risk functions and managers responsible for evidence-based decisions.




