Service Standards and Performance Indicators Training Course

Duration 10 days 18 modules · 65 contact hours
Level Intermediate Certificate on completion
Who attends Operations Managers, Service Delivery Managers and others
Fee from USD 2,200 KSh 190,000 for Kenyan organisations
Where 52 cities + online See dates by city
Next start 16 Nov 2026 Course code SD-QP-074

Before you join: Participants should have experience of managing, supporting or improving a service process, team, programme or operational function.

Dates & prices

Two start dates a month in every city, and live online on weekdays or weekends. Fees are per participant; classroom fees include tuition, materials, lunch and refreshments, and the certificate.

Suggest a date or city

Showing the next six months. Later dates, other cities and private deliveries for your team are available on request.

Course overview

Service standards are often written as broad promises while operational teams manage queues, cases, handoffs and exceptions without clear thresholds. The result is inconsistent customer experience, disputed performance reports, targets that encourage the wrong behaviour, and improvement work based on anecdote rather than evidence. This course addresses the practical task of translating service commitments into measurable standards, indicators, targets, controls and review routines.

Participants learn to identify critical customer journeys, define service requirements, write measurable standards, select balanced performance indicators and establish credible baselines. They use service blueprints, CTQ trees, SIPOC diagrams, Balanced Scorecard perspectives, run charts, control charts, RACI matrices and PDCA improvement cycles. The course covers service quality, timeliness, productivity, customer feedback, demand and capacity, data quality, target setting, dashboard design, governance and corrective action.

Teaching combines short instructor briefings with sector-based cases, group analysis, simulations and structured application to participants' own services. Participants progressively build a service performance charter, standards hierarchy, KPI specification sheets, baseline analysis, dashboard prototype and governance calendar. By the final capstone, each participant presents a complete service standards and performance measurement design suitable for implementation in a public service, bank, contact centre, healthcare provider, NGO programme, utility, shared-service function or corporate operations team.

The course is particularly valuable for managers responsible for customer-facing services, internal support functions, operational performance, quality management or service improvement initiatives.

What you will be able to do

  • Map critical customer journeys using journey mapping and service blueprinting
  • Define measurable service standards with conditions, thresholds, timeframes and owners
  • Design balanced KPI suites covering quality, timeliness, productivity, outcomes and customer experience
  • Create KPI specification sheets with formulas, data sources, controls and reporting rules
  • Analyse service performance using baselines, run charts, control charts and percentile measures
  • Set defensible targets using capability, customer need, capacity and risk evidence
  • Build performance dashboards and governance routines for review, escalation and action tracking
  • Present a complete service standards and performance measurement implementation plan

Benefits of attending

For you

  • Write service standards that frontline teams can interpret and control
  • Specify KPIs without ambiguous formulas, definitions or ownership gaps
  • Challenge misleading averages, weak targets and poorly designed dashboards
  • Lead performance reviews focused on decisions, causes and corrective actions
  • Present a credible service measurement design to senior stakeholders

For your organisation

  • Clearer service commitments with measurable thresholds and accountable owners
  • More reliable performance reporting through defined data and validation rules
  • Earlier detection of service failures, delays, backlog growth and quality defects
  • Better alignment between customer expectations, operational capacity and targets
  • Improvement activity directed toward verified causes and measurable benefits

Course modules

18 modules over 10 days

Participants can distinguish service standards from targets, KPIs, SLAs and operational controls.

  • Service quality defined through customer requirements, promises, specifications and experience
  • Moments of truth mapped across priority customer journeys and channels
  • Distinguishing service standards, targets, KPIs, SLAs and operational controls
  • Voice-of-customer evidence from complaints, surveys, interviews and transaction records
  • Internal customers and handoffs identified within end-to-end service delivery
  • Service charters translated into measurable commitments and operating requirements

Participants can select priority customer journeys and document their service requirements.

  • Segmentation criteria combining customer value, needs, risk and service demand
  • Personas built from user research, transaction patterns and complaint themes
  • Critical customer journeys selected using volume, value, failure and strategic importance
  • Journey maps document steps, waits, emotions, ownership and failure points
  • Service blueprints separate frontstage activity, backstage work, systems and controls
  • Demand profiles distinguish predictable workload, peaks, exceptions and urgent requests

Participants can convert stakeholder expectations into observable and measurable service requirements.

  • Kano analysis separates basic, performance and attractive service requirements
  • CTQ trees convert stakeholder needs into measurable quality characteristics
  • Requirements traceability links promises, process controls, measures and reporting
  • Stakeholder workshops resolve conflicting expectations, constraints and service priorities
  • Regulatory obligations incorporated into standards for privacy, fairness and accessibility
  • Acceptance criteria define observable evidence that a service requirement is met

Participants can draft service standards with clear conditions, thresholds, timeframes and responsibilities.

  • Standard statements specify service, customer, condition, threshold and timeframe
  • SMART criteria test clarity, controllability, measurability and ownership
  • Service-level agreements assign responsibilities, exclusions, escalation and review arrangements
  • Operating-level agreements align internal teams supporting external service commitments
  • Tolerance bands distinguish acceptable variation, warning conditions and breaches
  • Standards hierarchy connects policy commitments, process procedures and frontline behaviours

Participants can design a balanced performance measurement architecture for a service.

  • Logic models connect inputs, activities, outputs, outcomes and public value
  • Balanced Scorecard perspectives prevent concentration on speed, cost or volume
  • Leading and lagging indicators matched to service performance mechanisms
  • Outcome measures separated from outputs, efficiency, quality and compliance measures
  • Indicator dictionaries record purpose, formula, source, owner and limitations
  • Measure portfolios tested for balance, duplication, cost and decision usefulness

Participants can produce unambiguous KPI specifications for service performance reporting.

  • Operational definitions remove ambiguity from numerator, denominator, population and timing
  • First-contact resolution calculated using agreed contact, resolution and repeat-contact rules
  • On-time performance measures distinguish calendar time, business time and exclusions
  • Quality scores combine error severity, sampling rules and assessor consistency
  • Productivity indicators relate completed work to labour hours and capacity
  • Data disaggregation exposes disparities by channel, segment, location and case type

Participants can establish data controls that support credible service performance measures.

  • Data lineage traces indicators from source transactions to management reports
  • Collection plans specify fields, frequency, validation, retention and accountable owners
  • Sampling plans balance confidence, precision, risk and inspection cost
  • Measurement system analysis checks repeatability, reproducibility, bias and stability
  • Data quality rules address completeness, validity, timeliness, uniqueness and accuracy
  • Privacy controls protect personal data used in service performance measurement

Participants can analyse service data to establish baselines and identify meaningful variation.

  • Baseline periods selected around seasonality, policy changes and operating conditions
  • Run charts reveal shifts, trends, cycles and unusual service variation
  • Control charts distinguish common-cause variation from special-cause signals
  • Percentiles show customer waiting-time experience beyond misleading averages
  • Stratification isolates performance differences by service type, channel and team
  • Benchmark comparisons account for scope, demand mix, definitions and context

Participants can set realistic, challenging and evidence-based service performance targets.

  • Target-setting methods combine baseline capability, customer need and strategic ambition
  • SMART targets include deadline, baseline, threshold and accountable owner
  • Stretch targets assessed against capacity, resources, incentives and process constraints
  • Thresholds trigger intervention before formal service-standard breach occurs
  • Target cascades link enterprise outcomes to team-level controllable measures
  • Negotiated targets document assumptions, trade-offs, dependencies and review dates

Participants can assess the relationship between demand, capacity, waiting times and service standards.

  • Demand-capacity analysis compares arrival patterns, workload, staffing and available hours
  • Little's Law relates work-in-progress, throughput and cycle time
  • Queue measures identify waiting-time drivers, bottlenecks and abandonment risk
  • Workload standards estimate staffing from volumes, handling times and shrinkage
  • Service standards adjusted for priority classes, vulnerability and statutory deadlines
  • Scenario models test demand surges, absences, outages and backlog recovery

Participants can identify process weaknesses that cause service failures and inconsistent performance.

  • SIPOC diagrams establish process boundaries, suppliers, inputs, outputs and customers
  • Value stream maps quantify processing time, delay, rework and handoffs
  • Failure mode and effects analysis prioritises service risks using RPN
  • Root-cause analysis applies five whys, fishbone diagrams and evidence testing
  • Standard work documents sequence, controls, expected time and exception handling
  • Poka-yoke controls prevent common errors before they reach customers

Participants can use customer feedback and complaint data to improve service standards.

  • Complaint taxonomy classifies failure types, severity, root causes and ownership
  • SERVQUAL dimensions structure feedback on reliability, assurance, tangibles, empathy and responsiveness
  • Closed-loop feedback assigns response times, remedies, communication and trend review
  • Survey design avoids double-barrelled questions, response bias and ambiguous scales
  • Customer effort measures identify friction in forms, channels and handoffs
  • Recovery standards define apology, correction, compensation and escalation thresholds

Participants can design reports that support timely performance decisions and action.

  • Performance dashboards match audience decisions, indicator cadence and visual hierarchy
  • RAG status rules combine target thresholds, trends and materiality
  • Statistical process control charts present variation without false certainty
  • Drill-down paths connect executive summaries to underlying service cases
  • Exception reports highlight breached standards, causes, actions and due dates
  • Data visualisation choices avoid distorted scales, clutter and misleading comparisons

Participants can establish governance arrangements for reviewing, escalating and improving service performance.

  • Performance governance defines decision rights, meeting cadence and escalation routes
  • RACI matrices assign indicator ownership, data stewardship and action accountability
  • Monthly reviews separate performance interpretation, decisions, actions and follow-up
  • Escalation protocols specify triggers, authority levels, communication and response times
  • Audit trails preserve evidence for reported results, changes and approvals
  • ISO 9001 clauses connect quality objectives, monitoring and corrective action

Participants can select and manage improvement actions based on verified service performance problems.

  • PDCA cycles structure experiments, implementation decisions, verification and standardisation
  • A3 problem-solving frames condition, analysis, countermeasures, owners and follow-up
  • DMAIC selects projects where variation or defects drive poor service
  • Pareto analysis identifies the few failure categories causing most harm
  • Kaizen events redesign local work while protecting service continuity
  • Benefits tracking validates quality, time, cost and customer-experience improvements

Participants can introduce service measures without creating confusion, resistance or metric manipulation.

  • Frontline consultation tests whether standards are controllable, understood and credible
  • Skills matrices identify capability gaps affecting service quality and consistency
  • Calibration sessions align assessors on quality criteria and scoring evidence
  • Visual management makes current standards, queues, defects and actions visible
  • Recognition practices reinforce desired behaviours without encouraging measure manipulation
  • Change impact assessments address roles, systems, training and communication needs

Participants can prepare an implementation plan for introducing service standards and performance measures.

  • Service performance charter defines scope, customers, promises and strategic outcomes
  • Priority journey selection uses evidence from demand, risk and customer pain
  • KPI specification sheets completed for quality, timeliness, productivity and outcomes
  • Baseline analysis establishes variation, segment differences and improvement opportunity
  • Governance calendar schedules data validation, reviews, escalation and action tracking
  • Implementation roadmaps sequence standards, measurement, piloting, training and formal review

Participants can build, review and present a complete service standards and performance measurement design.

  • Complete service standard sets align promises, conditions, thresholds and owners
  • Indicator suites link outcomes, quality, timeliness, productivity and customer experience
  • Dashboard prototypes communicate trends, breaches, segmentation and required decisions
  • Evidence-based target rationales state baseline, assumptions, dependencies and tolerance bands
  • Improvement actions address priority failure modes, root causes and benefits
  • Peer review tests clarity, feasibility, data integrity and governance arrangements
  • Formal presentations defend design choices, trade-offs, risks and implementation priorities

Exercises and examples are adapted to each cohort's sectors and roles.

What you take back to work

  1. Service standards hierarchy template
  2. KPI specification sheet
  3. Customer journey and service blueprint
  4. Performance baseline analysis model
  5. Service performance dashboard prototype
  6. Performance governance and implementation plan

Who should attend

  • Operations Managers — responsible for service delivery performance, capacity and customer commitments
  • Service Delivery Managers — need measurable standards for frontline and support teams
  • Quality Managers — establish quality controls, audits and corrective action routines
  • Performance Managers — develop indicators, dashboards and review arrangements
  • Customer Experience Managers — convert customer feedback into service requirements and measures
  • Project Managers — define service acceptance criteria and operational handover measures

Skills and tools covered

Service standards designKPI specificationPerformance analysisDashboard reportingQuality improvementPerformance governance

Tools and standards

ISO 9001, SERVQUAL, Balanced Scorecard, SIPOC

How the course runs

Training methodology

The course uses short instructor briefings to introduce methods, standards and analytical techniques, followed by practical case work and group exercises. Participants examine realistic service data, complaints, waiting-time patterns, quality findings and dashboard reports. Simulations test decisions on targets, capacity, escalation and corrective action. Application planning is threaded through both weeks so participants can build material relevant to their own service. Trainer feedback and peer review help participants test whether standards, measures and governance arrangements are clear, measurable and workable.

Requirements and prerequisites

Participants should have experience of managing, supporting or improving a service process, team, programme or operational function. They should be comfortable reading basic performance reports and working with operational data such as volumes, waiting times, cases, errors or customer feedback. Familiarity with spreadsheets is useful for interpreting measures and building simple analyses. No prior qualification in quality management, Lean, Six Sigma, statistics, ISO standards or business intelligence is required. Advanced mathematical knowledge and specialist data-analysis software are not required.

A typical training day

08:30 – 10:30First session
10:30 – 10:45Refreshment break
10:45 – 12:30Second session
12:30 – 13:30Lunch and networking
13:30 – 15:00Third session
15:00 – 15:15Refreshment break
15:15 – 16:30Workshop and daily review

Live online deliveries follow the same structure in East Africa Time, with shorter screen blocks and longer breaks.

What the fee includes

  • Instruction by a practitioner facilitator
  • Full course workbook and materials
  • Exercise files, templates and case studies
  • Refreshments and lunch on classroom deliveries
  • Certificate of completion
  • Post-course application plan

Frequently asked questions

Participants need experience of working with a service, operational process, project or support function. Prior study of quality management, Lean, Six Sigma, ISO standards or statistics is not required.

Participants should bring examples of current service commitments, reports, dashboards, customer feedback, process maps or performance concerns where permitted. They can also work from the supplied cases if organisational material cannot be shared.

The course suits operations, service delivery, quality, performance, customer experience and project managers. It is also relevant to analysts and team leaders asked to improve reporting or establish service standards.

Lean Six Sigma focuses more heavily on process improvement and statistical problem solving, while customer service training commonly concentrates on interpersonal service behaviour. This course focuses on designing service commitments, measures, targets, reporting and governance for sustained operational control.

Participants build standards, KPI definitions, baselines and reporting arrangements around a selected service during the course. The resulting materials can be refined with local data owners and sponsors after the programme.

Training runs from 08:30 to 16:30 each day, providing approximately 6.5 contact hours daily. The first week establishes standards, measures, data and targets; the second week covers analysis, dashboards, governance, improvement and the final capstone presentation.

Questions about this course?

Ask about dates, fees, group bookings or running it for your team. Our training team replies by email.