Course overview
Strategic benchmarking helps organisations determine whether performance gaps arise from targets, process design, capability, operating conditions or measurement error. Without a disciplined method, teams compare incompatible data, copy practices that do not fit their context, or pursue visible competitors while overlooking stronger functional comparators. This course equips participants to conduct defensible benchmarking studies that identify meaningful performance differences and convert external evidence into operational improvement priorities.
Participants learn the full benchmarking cycle: selecting high-value subjects, defining comparable measures, identifying internal and external partners, collecting data ethically, analysing gaps and interpreting superior practices. The course covers Robert Camp’s benchmarking cycle, SIPOC, KPI dictionaries, APQC Process Classification Framework, percentile analysis, process mapping, root-cause analysis, fit-gap assessment and benefits tracking. Participants learn to distinguish performance outcomes from the practices and capabilities that produce them, while accounting for volume, complexity, customer mix, risk and service-level differences.
Instruction combines short technical briefings with sector-based case work, facilitated group analysis, data interpretation tasks, partner-interview simulations and individual application planning. Cases reflect settings such as bank operations, public services, manufacturing, healthcare and shared-service centres. Participants leave with a completed benchmarking study pack for a live or proposed business issue, including a charter, measurement plan, partner-selection criteria, analysis model and implementation roadmap. The course is particularly suited to professionals responsible for quality, productivity, process improvement, operational excellence or performance management.


